AI Glossary
Key terms around AI agents — explained simply.
64 terms around AI agents, automation, GEO and the legal basics — each with a direct answer and a deeper explanation. Free, no sign-up required.
Fundamentals
Artificial Intelligence (AI)
Artificial intelligence (AI) is software that solves tasks normally requiring human intelligence — understan…
Read definitionGenerative AI
Generative AI refers to AI models that create new content — text, images, audio or code — rather than simply…
Read definitionAI Agent
An AI agent is a software program that independently completes multi-step tasks based on AI (usually a langu…
Read definitionAgentic AI
Agentic AI refers to AI systems that don't just respond to questions — they plan independently, use tools, a…
Read definitionAI Assistant
An AI assistant is a dialogue-based AI system that supports people in their work—answering questions, drafti…
Read definitionDigital Employee
A digital employee is an AI agent that permanently handles a specific, recurring business process — comparab…
Read definitionChatbot
A chatbot is a program that responds to text or voice messages — ranging from simple, rule-based systems wit…
Read definitionProcess Automation
Process automation restructures a recurring workflow so that software executes it wholly or partly without m…
Read definitionWorkflow Automation
Workflow automation means digitising a multi-step work process involving multiple people or systems so that …
Read definitionRPA (Robotic Process Automation)
RPA (Robotic Process Automation) automates rule-based, repetitive clicks and data entry in existing software…
Read definitionDigitalization vs. Automation
Digitalization converts analogue information and processes into digital form (paper to PDF, filing cabinets …
Read definitionTechnology
Large Language Model (LLM)
A Large Language Model (LLM) is an AI model trained on vast amounts of text data, specialised in understandi…
Read definitionFoundation Model
A foundation model is a large, broadly pre-trained AI model (such as GPT, Claude, or Gemini) that serves as …
Read definitionMachine Learning
Machine Learning is a branch of artificial intelligence where systems learn patterns from data instead of be…
Read definitionToken
A token is the smallest unit of text that a language model processes — typically a word fragment of a few ch…
Read definitionContext Window
The context window is the maximum amount of text (measured in tokens) that a language model can process at o…
Read definitionEmbedding
An embedding is the conversion of text (or images) into a long sequence of numbers that represents its meani…
Read definitionVector Database
A vector database stores embeddings — the numerical meaning-representations of texts or images — and finds t…
Read definitionRetrieval-Augmented Generation (RAG)
Retrieval-Augmented Generation (RAG) is a technique where a language model looks up information in a knowled…
Read definitionPrompt Engineering
Prompt engineering is the art of crafting precise instructions (prompts) for a language model to reliably pr…
Read definitionSystem Prompt
A system prompt is the permanent core instruction of an AI system: it defines role, scope of work, tone, rul…
Read definitionFine-Tuning
Fine-tuning is retraining an already pre-trained language model (foundation model) with specific example dat…
Read definitionAI Hallucination
An AI hallucination occurs when a language model formulates a statement with confidence and conviction that …
Read definitionMulti-Agent System
A multi-agent system consists of several specialized AI agents that work together and divide subtasks among …
Read definitionMCP (Model Context Protocol)
The Model Context Protocol (MCP) is an open standard that defines how AI models and agents uniformly access …
Read definitionOpen-Source LLM
An open-source LLM is a language model whose weights are freely available and can be operated on your own ha…
Read definitionOn-Premise AI
On-premise AI means running AI models and applications on your own hardware or IT infrastructure rather than…
Read definitionOCR / AI-Powered Document Processing
OCR (Optical Character Recognition) converts scanned or photographed documents into machine-readable text. M…
Read definitionSpeech-to-Text (Speech Recognition)
Speech-to-Text converts spoken language automatically into text — from phone calls, dictation, meetings or v…
Read definitionGEO & Visibility
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) optimises content so that generative AI systems (ChatGPT, Perplexity, G…
Read definitionAnswer Engine Optimization (AEO)
Answer Engine Optimization (AEO) is the practice of formulating content as clear, self-contained direct answ…
Read definitionAI Search (Answer Engines)
AI search, or answer engines, are search systems that deliver a complete, formatted answer instead of a list…
Read definitionGoogle AI Overviews
AI Overviews are AI-generated answer boxes that Google displays above traditional search results for many qu…
Read definitionllms.txt
llms.txt is a text file proposed in 2024, placed in the root directory of a website (similar to robots.txt),…
Read definitionAI Crawlers (GPTBot & Co.)
AI crawlers are automated programs that AI providers use to read web content — including GPTBot and OAI-Sear…
Read definitionStructured Data (Schema.org / JSON-LD)
Structured data is machine-readable metadata embedded in a website's source code (typically in JSON-LD forma…
Read definitionE-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality framework fo…
Read definitionAI Visibility (Brand Visibility in AI Answers)
AI visibility measures how often and in what context a brand appears in responses from AI systems (ChatGPT, …
Read definitionIntegration
API / Integration Interface
An API (application programming interface) is a defined channel through which two software systems can excha…
Read definitionWebhook
A webhook is automatic system-to-system notification: the moment something happens in one application (new o…
Read definitionLegacy System
A legacy system is older, often company-specific software that handles core business processes but typically…
Read definitionCRM System
A CRM system (Customer Relationship Management) centralizes all customer relationships: contacts, history, q…
Read definitionERP System
An ERP system (Enterprise Resource Planning) consolidates a company's core business processes — orders, inve…
Read definitionNo-Code / Low-Code
No-Code and low-code platforms (such as Zapier, Make, n8n) connect different applications using pre-built co…
Read definitionUse Cases
Back-office automation
Back-office automation transfers repetitive administrative tasks — quotes, invoices, receipts, appointment s…
Read definitionEmail Automation
Email automation with AI means an agent actively manages your inbox: reading and categorizing incoming email…
Read definitionInvoice and Receipt Processing with AI
AI-powered invoice and receipt processing automatically reads incoming invoices, receipts and delivery notes…
Read definitionAI-powered quote generation
AI-powered quote generation means an agent automatically creates a finished quote draft from an incoming req…
Read definitionCustomer Support Automation
Customer support automation deploys AI agents to capture customer enquiries automatically, answer common que…
Read definitionAI Phone Agent (Voice Agent)
An AI phone agent answers calls, holds natural conversations, understands what the caller needs, and takes a…
Read definitionAI-powered lead qualification
AI-powered lead qualification means an agent automatically assesses and enriches incoming prospect enquiries…
Read definitionMarketing Automation
Marketing automation with AI agents handles repetitive marketing tasks — drafting content, preparing campaig…
Read definitionInternal Knowledge Base with AI
An AI-powered internal knowledge base makes an organization's scattered knowledge — documents, contracts, ma…
Read definitionDashboard / Data Visualisation
A dashboard consolidates metrics from multiple, often disconnected data sources across a business (e.g. adve…
Read definitionLegal & Compliance
EU AI Act
The EU AI Act is the world's first comprehensive AI regulation. It classifies AI systems into risk categorie…
Read definitionGDPR-compliant AI
GDPR-compliant AI means an AI system processes personal data according to the rules of the General Data Prot…
Read definitionData Processing Agreement (DPA)
A Data Processing Agreement is the contract required under Art. 28 GDPR between a company and a service prov…
Read definitionAI Literacy
AI literacy is the ability to use AI systems competently and assess their opportunities and risks. Since 2 F…
Read definitionHuman in the Loop
Human in the Loop (HITL) is an automation principle where a human reviews, approves, or corrects the AI outp…
Read definitionBusiness & Strategy
AI Potential Analysis
An AI potential analysis is a structured examination of a company's business processes to identify use cases…
Read definitionROI of Automation
ROI (Return on Investment) for automation measures the value gained — saved working time, fewer errors, fast…
Read definitionPilot Project & MVP
A pilot project is a deliberately small-scale first implementation of AI automation on a real business proce…
Read definitionAI Strategy
An AI strategy defines how a company systematically deploys artificial intelligence to achieve its business …
Read definitionChange Management in AI
Change Management in AI implementations covers all measures that ensure employees adopt and productively use…
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